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10 Jul 2017

Midwest Category / Marketing Specialist – Retail Deli (Grocery) – Midwest

Posted by Nathan Stornetta, – Anywhere

Job Description

Job #31787

A well-established Food Safety Testing organization is pursuing opportunities in the Retail Deli (Grocery) sector and is adding a new role to their team: Category / Marketing Specialist – Retail Deli!  This position is a critical component of their go-to market strategy and is focused on the acquisition of key customer targets. The skill set requires an individual that is capable of working as part of a highly effective team yet motivated by the personal drive to succeed in a business environment. This highly skilled marketing person is responsible for the development and growth of profitable new business for the company and for maintaining key customer relationships. They will utilize a needs-based selling approach and strive to understand the customers prior to making a proposal. The Category / Marketing Specialist has a high degree of business acumen and works with all departments to support profitable sales growth.

Essential Duties and Responsibilities include the following: Other duties may be assigned.


  • Develop a plan and work with Sales to penetrate and increase their presence in the retail / deli (grocery) market with new products and services.
  • Develop products and solutions expertise and understand the Company’s business goals.

Commercial Goals (Revenue and Market Share)

  • Achieve set revenue targets, market share and profitability. Provide progress reports to management.
  • Compile a comprehensive time bound business plan with validated intelligence on market activities and competitive landscape, including budget for revenue targets and business development expenses.
  • Identify and create a strategic road map for existing and potential clients in the US for products aligned with the Company’s business scope.


  • Position products, services and solutions for success in this segment as defined by revenue and market share goals.
  • Develop content for customer-facing materials such as brochures, advertising, trade show graphics, web-site, etc.
  • Maintain updated information on competitive landscape and retail market trends and activities to management.
  • Be the subject matter expert for this segment / application and deliver presentations and solutions to industry leaders at conferences, trade shows, and committees on food safety.
  • Make recommendations on products, services, pricing, features, etc.

Commercial Development

  • Use the customer relationship management (CRM) system for reporting and tracking of marketing and sales effectiveness.
  • Play a lead role in new business opportunities and hold responsibility for the effective on-boarding of new customers along with deepening engagement in existing customers, including training.
  • Present progress updates at the monthly business meeting.
  • Support international sales and marketing in this segment.
  • Support the technical team and customers to provide high standard of customer service and compliance with contractual obligations.

Qualifications: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Must have and maintain a valid license to drive at all times.

Education and/or Experience: Bachelor’s degree in Business or Technical field (Food Science, Microbiology, Chemistry, etc.) or equivalent combination of education and industry marketing and sales of technical products to the food, (retail) industry.


Communication Skills: Must be proficient in English.  Superior communication skills (written and verbal). Good listening skills, able to contribute to group discussions.  Ability to craft and deliver clear, concise messages across diverse audiences inside and outside of the organization.

Computer Skills: Proficient in Microsoft Office; Excel, Word and PowerPoint, Outlook; CRM proficiency


  • Salary
  • Bonus Program
  • Fringe Benefits: 401(k), Health Insurance, Disability Insurance, Flex Plan
  • Relocation Assistance


Position Location: Midwest

Qualified Applicants:  Please email your updated resume to

Job Categories: Sales & Marketing. Job Types: Midwest. Job expires in Endless.

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