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22 Sep 2017

East Coast East Coast VP of Convenient Store Business Development

Posted by Melody Dante, – Anywhere

Job Description

Job #32158


The VP of Business Development will be responsible for leading Client’s introduction into the convenience store channel through the creation of C-Store strategic objectives, the execution of plans, and the delivery of enterprise results. The VP of Business Development will be responsible for growing sales within an assigned customer base and providing leadership and direction to Client’s Sales, Marketing, Retail Operations, and Broker partner.


  • Develop and maintain strong relationships with key retail account customers to include penetration of customer’s organization at all levels.
  • Develop and maintain strong relationships with Broker and Distributor partner representatives
  • Generate and develop new business opportunities with C-Store accounts to grow national ACV and Sales volume
  • Establishing key account development priorities of distribution partners. Provide consultative selling solutions to grow ACV, facings, SKU count and Sales volume.
  • Partners with Brokers and Distributors and develops and maintains account plans outlining strategic and tactical developmental efforts within each account.
  • Partners with Brokers to sell in promotion and merchandising programs and wins peripheral display space to drive lift, Sales volume and gross margin dollars
  • Provides direction to Marketing for the design, launch and execution of shopper marketing programs, trade communication and, POS programs to deliver against channel strategy and customer needs.
  • Leads annual C-Store Channel Operating plan development
  • Prepares periodic sales reports showing sales volume, potential sales, and areas of proposed client base expansion. Analyzes sales statistics against forecasts and budgets, analyzes trends and potential opportunities.
  • Ability to take Insights into Action to drive business results and Category growth.
  • Provide frequent and varied interaction with Customer and Multi-Functional Teams.

Involves exchange of complex information and persuasion/influence. Coordinates resources as needed. Detailed planning and organization of account management.

  • Set strategies and objectives for broker partners and effectively manage performance.
  • Analysis of situations/data requires in-depth evaluation of variable factors. Applies good judgment in selecting methods/techniques/criteria. Works closely with the Customer to influence strategic execution and decision making. Provides Category and competitive insights to Marketing and Business Planning process.
  • Trade Funds Management- Apply business acumen and analytical tools to make sound business decisions with trade funds, and slotting recommendations.


  • Possess excellent verbal, written and interpersonal skills.
  • Entrepreneurial spirit with a can-do attitude.
  • Proficient in Windows, Excel, Word and related software.
  • The ability to work cross-functionally
  • Negotiation skills, conflict resolution, and the ability to influence
  • Ability to be effective in a result driven, entrepreneurial, fast-paced work environment
  • Strategic thinking and leadership skills
  • Strong team work skills
  • Analytical and Decision-Making ability
  • Strong Planning and Organizational skills
  • Broker Management and Influencing skills
  • Strong Customer/Channel understanding


  • 5-7 years of sales experience in the consumer products industry; specifically, within C-store channel
  • 3-5 years of National Account Sales and/or Broker Sales Management experience
  • Must have a proven track record of success growing sales and developing new customers
  • General Consumer Goods Category knowledge/Salty Snack Category knowledge a Plus
  • Experience with customer planning and management tools and processes
  • Experience with syndicated retail databases such as IRI, Nielsen
  • Experienced and fluent with Excel spreadsheet and Power Point Microsoft application

Please contact Melody Dante,

Job Categories: Sales & Marketing. Job Types: East Coast. Job expires in Endless.

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