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Marketing Category Manager – California
Posted by Jennifer Mazza, Jennifer@producecareers.com
We are working with a well-established food manufacturer that is searching for a Marketing Category Manager to join their team in CA.
The Marketing Category Manager is responsible for leading the management of one or more of our client’s categories. This role requires key leadership in marketing activities including the development and launch of new products, building and updating brand reviews and customer presentations, forecasting, analyzing market performance data, P&L management, SKU rationalization, project management and the development and execution of marketing plans.
Category leadership in planning and executing marketing plans for category/segment within the Company and the associated budget through:
Understanding brand equity and competitive advantage
Identifying category opportunities
Managing brand positioning
Packaging development and project management
Advertising, promotion and public relations -Shopper marketing (consumption, promotion, merchandising development)
Evaluating results of marketing programs and making recommendation
Anticipate, identify and analyze consumer and market trends and opportunities to maximize the Company’s competitive position.
Develop a keen understanding of the Competition, Customers and Consumers; as well as a complete understanding of the brand and individual SKU performance in the market.
This includes analysis of multiple data sources.
Bachelor’s degree in marketing or related field required, Master’s preferred.
Command of understanding and interpreting syndicated data from IRI or Nielsen
Minimum 5 years of experience in a category/brand management role.
Demonstrated financial skills to include basic analysis.
Solid communication skills to include verbal and written capabilities; strong presentation ability.
Experience in the food industry a plus.
Demonstrated leadership, taking initiative and delivering results.
Ability to lead and facilitate key customer interactions.
Demonstrated success in managing and directing change.
Ability to influence others through analysis and presentation.
Strong PC proficiency to include Microsoft Office Word, Excel, PowerPoint.
Travel required. Up to 25%.
Salary: DOE, Medical Benefits, Relocation Assistance, 401K
Please contact Jennifer Mazza, Jennifer@producecareers.com