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11 Jun 2019

West Coast Sales Manager – California

Posted by Jennifer Mazza, – Anywhere

Job Description

Job #35159

We are working with a well-established Grower/Shipper that is searching for a Sales Manager to join their team in CA.

The Sales Manager is responsible for managing the sales, customer service, and new product development programs for the company. The Sales Manager will be responsible for maintaining the company’s sales growth through growing customer relationships, building the customer base, and developing new product offerings.  The Sales Manager is focused on sustaining and maximizing long-term profits.


  • Manage the Sales and Customer Service teams to meet sales goals.
  • Establish sales objectives by forecasting and projecting expected sales volume for existing and new products.
  • Maintain sales volume, product mix, and selling price by keeping current with supply and demand, changing trends, weather-related impacts, and competitors
  • Monitor/Identify any/all loss of business, determine root cause and setup recovery plans.
  • Develop and maintain top 10 customer list by commodity to be used in times of product shortages/quality/weather-related events.
  • Recommend changes in selling prices to EVP by monitoring costs, competition, and supply and demand.
  • Responsible for managing compliance of all sales contracts/programs. This includes but not limited to monitoring/management of trigger clauses.
  • Develop lifecycle plan for current and new products and/or variety offerings which maximizes the long-term success and profitability of the Company.
  • Develop a robust stream of new items, which can replace products and/or varieties entering end of life phase. Products recommended for development must have consumer rationale which meet/exceed profitability hurdles.
  • Coordinate with Production Operations to facilitate trials and tests of new products to ensure they meet established guidelines for food safety and quality.


  • Bachelor’s Degree in Business, finance, or marketing or equivalent experience.
  • 5+ years experience a senior level Sales-related position preferably in an agricultural or produce industry.
  • Leadership skills – Ability to inspire and motivate a team of direct reports and personnel from other depts. to achieve new product goal and vision.
  • Decision-making skills – Balancing strengths and weaknesses of different options and deciding the best course of action.
  • Respect diversity and have respect for other cultures
  • Skill to assimilate and work effectively within the Company culture
  • Fluency in both English and Spanish preferred
  • Functional in Outlook, Word, Excel, and Power Point
  • Excellent writing and documenting skills


Salary: DOE, Medical Benefits, 401K

Please contact Jennifer Mazza,

Job Categories: Sales & Marketing. Job Types: West Coast. Job expires in Endless.

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