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8 May 2018

West Coast VP OF SALES & MARKETING- Floral – California

Posted by Tami Lister, – Anywhere

Job Description

Job #33568

An industry leading floral grower/shipper is seeking a dynamic VP of Sales & Marketing to join their team. The successful incumbent will create and implement strategic sales and marketing plans that successfully achieve business company objectives.  In this role, the incumbent will be responsible for planning and executing sales, marketing and product development programs that will meet pre-determined targets and increase Company market penetration and profitability.


Monitor competitors’ products, including relevant sales and marketing data

Develop an operating budget for the sales division that meets business goals.

Use available data to accurately forecast sales and set appropriate performance goals.

Complete market research and analyze results to adjust sales and marketing strategy for maximum success.

Develop and maintain positive relationships with key clients, including negotiating and closing on major contracts.

Develop, train and mentor sales team members to develop depth, breadth and knowledge.

Cross training sales team members

Increase sales goals, volumes, revenues, profitability and venues.



 Bachelor’s degree in Sales, Business Administration, Marketing or equivalent experience, Master’s degree preferred

Minimum ten years’ experience in leading a sales team

Previous experience in senior sales role with demonstrated ability to meet or exceed targets

Excellent written and verbal communication skills, including the ability to present strategy and results to executive staff and BOD members as well as to every level of the organization

Ability to create and maintain positive relationships with current and prospective clients

Demonstrated skill in negotiating and closing on critical sales contracts

Ability to travel to multi-sight locations by air travel and vehicle as required.

Meet with major clients at least once per quarter.

Please contact Tami Lister,

Job Categories: Sales & Marketing. Job Types: West Coast. Job expires in Endless.

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