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13 Jul 2018

West Coast VP of Sales – West Coast

Posted by Rich Lentz, – Anywhere

Job Description

Job #33805


  • An industry-leading and highly regarded Grower/Packer/Shipper/Importer is aggressive growth-mode.
  • Our client is creating a new leadership role to oversee sales & business development for the West Coast.
  • Sales opportunities for a variety of both domestic and imported fruit categories.
  • Newly created role will lead experienced sales teams in multiple locations on the West Coast.
  • Our client is a respected player within the industry, with a global reach for fresh fruit throughout the world.
  • This opportunity will be based in California. (Southern Cal, Central Valley or Salinas areas all possibilities)

Position Responsibilities Include

  • Bottom line P&L responsibilities for the West Coast sales area.
  • Oversee the development of this new division; including continued development of sales teams.
  • Oversee the customer base for the area; including create, maintain and monitor sales & marketing budgets.
  • Oversee the development and execution of sales and marketing plans.
  • Establish and implement both short and long-range sales goals, objectives, policies and operating procedures.
  • Ability for both domestic and international travel as needed.

Required Experience & Qualifications Include

  • Established track record of leading and developing sales teams, including seasoned Sales Managers.
  • Successful sales experience in fresh fruit categories is required.
  • Customer contacts within retail, wholesale and other profitable customer segments.
  • Strong knowledge and understanding of annual import cycles and fresh produce import and export programs.
  • Thorough understanding of fresh fruit supply base, production, and operations.
  • College degree (B.A. /B.S.) in related fields of study desired, or relevant experience in the produce industry.

Please contact Rich Lentz,

Job Categories: Sales & Marketing. Job Types: West Coast. Job expires in Endless.

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