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29 Jul 2020

West Coast Director of Sales – California Central Valley

Posted by Rich Lentz, – Anywhere

Job Description

Job #36757


  • An established and vertically integrated grower/packer/shipper/importer is in aggressive growth-mode.
  • Newly created role will lead an experienced sales team that caters to major, North American retailers.
  • The company is a strong, 52-week supplier for grapes, citrus, stone fruit and more.
  • This opportunity provides a very strong base salary, bonus potential and full benefits.
  • This position is based in the California Central Valley with relocation assistance available.

Position Responsibilities Include

  • Create and execute sales strategies for the West Coast and East Coast offices to drive produce sales and profits.
  • Lead, coach and mentor sales professionals with a wide range of career experience.
  • Oversee the customer base; including create, maintain and monitor sales & marketing budgets and plans.
  • Establish and implement both short and long-range sales goals, objectives, policies and operating procedures.
  • Provide forecasting & pricing for season long retails sales programs that maximize returns for growers.
  • Ability for both domestic and international travel as needed to visit customers, growers, attend trade shows and other industry events.
  • Lead the charge in continuing to expand market share with major North American Retailers, with both seasonal and 52-week retail programs.

Required Experience & Qualifications Include

  • Established track record of leading and developing sales teams.
  • Previous related category sales experience preferred. (deciduous)
  • Strong experience/relationships working with major, blue chip retail customers.
  • Thorough understanding of fresh produce supply base, production, and operations.
  • College degree (B.A. /B.S.) in related fields of study desired, or relevant experience in the produce industry.

Please contact Rich Lentz,

Job Categories: Sales & Marketing. Job Types: West Coast. Job expires in Endless.

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