Job Description

Job #37611

Purpose of the job:

The General Manager of a given region is responsible for the identification of citrus customers, development & implementation of effective customer strategy to win citrus customers, generate revenue growth & profitability, and to align cross-functional teams & other streams to deliver incremental value for citrus and other customers.

Location:

Central Valley

Required Experience:

• 5yrs + experience in Citrus industry
• A minimum of 5 years of experience in sales and marketing, with at least 3 years managerial experience
• Existing network of citrus growers in Central Valley
• Experience in citrus and technology industries

Key Responsibilities:

Strategy:

• Develop an effective citrus customer strategy that optimizes for revenue growth & profitability
  • Develop and negotiate an optimal business model for citrus customers to improve the predictability of purchases & repurchases
  • Track & analyze citrus industry opportunities and protect from competitor activity
  • Work with the marketing team to develop an effective citrus customer marketing strategy aligned with other customer segments
• Develop, implement and achieve revenue & profitability targets aligned with forecasts
  • Manage and do not exceed citrus customer and marketing budget/s
  • Actively optimize cost of customer acquisition (CAC), lifetime value of customers (LTV) & unit economics
• Understand and optimize the citrus customer decision journey so as to minimize spend & resources and maximize purchases & repurchases
  • Implement an effective customer & marketing strategy to trigger and guide citrus customers through engagement, initial-consideration & active evaluation of the company.
  • Maintain citrus customer enjoyment of the post-purchase experience at all times
  • Provide customers with required material to advocate for the company internally and in the industry
  • Bond with citrus customers and develop customer empathy
  • Manage and negotiate revenue growth and increasing profitability of customer repurchases
• Implement optimal citrus customer organizational structure and implement appropriate sales and marketing processes for citrus customers to achieve revenue growth & profitability
• Proactively practice and consistently demonstrate the company’s core values in all aspects of the role

Relationships:

• Build trusted relationships with key customers
• Partner with the product team to uncover new customer needs and to maintain customer satisfaction so as to co-develop products with customers to serve the wider industry
• Actively develop relationships with the citrus cross-functional team

Leadership:

• Manage employee performance (setting & communication of prioritization, standards requirements and managing delivery of these OKR linked individual goals)
• Team & employee growth: take responsibility for team and own career growth and have regular discussions with relevant role players. Ensure succession and talent management

Customer service: 

• Customer service: maintain a high level of service to customers (internal and external) according to the service standards as set by the company
• Technical advice and other assistance over and above the normal duties. Manage and personally resolve queries and complaints

Required Qualifications, Knowledge, Skills & Competencies

• Degree
• At least 5 years of experience in sales and marketing, with minimum of 3 years managerial experience
• Experience in citrus and technology industries

Knowledge

• Proven experience in customer relations
• Understanding of a sales cycle and process in a customer purchase journey
• Setting personal goals and targets
• Developing strategy best aligned to a customer region
• Agricultural knowledge

Skills

• Strategic planning and business development
• Decision making and problem solving
• Excellent communication, internal and external. Ability to present to individual customers and to audiences
• Ability to interact, communicate and execute at an executive level

Competencies

• Management
  • Communicating and implementing a vision that influences others to focus on organizational strategy and values
• Decision-making
  • Analytically evaluating information in a systematic manner to solve problems and make effective decisions
• Interpersonal impact
  • Build trusting relationships between individuals and teams through open and honest communication
• Team work
  • Co-operate and work well with others in the pursuit of team goals; share information; support others
• Internal Client orientation
  • Display passion in actively building and maintaining exceptional client relationships and providing superior service

Please contact Tara Schwartz, tara@producecareers.com

Job Categories: Operations, Production, Processing. Job Types: West Coast. Job expires in Endless.

369 total views, 16 today

Apply For This Job Online

Your Name *

Email *

Phone

Comments

Upload resumé (zip, pdf, doc, txt, rtf)

Upload cover letter (zip, pdf, doc, txt, rtf)