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23 Mar 2020

West Coast Sales Executive – California

Posted by D.J. Stornetta, – Anywhere

Job Description

Job # 36307

Very high quality mixed vegetable grower/shipper packer has a great opportunity for a senior salesperson.  This key role is responsible for achieving sales goals and performance metrics for assigned sales accounts, territories, or indirect sales channels, as well as new business development.  Responsibilities include sales and customer/supplier commitments for all production seasons throughout California and Arizona.  This position works closely with Growing, Harvest, and Forecasting to achieve expectations.


  1. Primary customer interface for generating sales and managing inquiries regarding products, prices, and product availability within assigned territories or product lines.
  2. Develops new business through the identification of new customers and expanded product lines or additional volume/product mix for existing customers.
  3. Identifies potential customers and generates initial contacts. Follows up on various sources of lead generation to establish new business relationships.
  4. Collaborates with Sales, Harvest, Quality, and Production teams to align customer sales expectations with planting/harvest schedules across various production regions.
  5. Estimates or quotes prices/contract terms.
  6. Provides after-sale problem resolution and support.
  7. Monitors and reports on market conditions, product innovations and competitors’ products relative to assigned territories or product lines.
  8. Develops and maintains positive relationships with key customers/suppliers, including negotiating and closing on major contracts.
  9. Supports sales transactions from inception through to delivery.
  10. Monitors customer payments and manages collections as needed.  Works closely with customer and Accounting to minimize aged receivables.
  11. May travel to production areas or to customer sites to maintain contact as needed.
  12. Fosters and maintains grower/supplier relationships within assigned product line(s) to ensure effectiveness as well as identify areas of improvement for future planning.
  13. Monitors Sales metrics including sales account volumes, targets and goals.
  14. Provides input for budget and cost reports as required for financial planning with management team and General Manager.
  15. Other duties may be assigned.


  1. Bachelor’s degree in agribusiness, agriculture, business, or equivalent preferred.
  2. Advanced knowledge of industry including regulations, guidelines, and standards.
  3. Advanced proficiency in MS Office (Outlook, Access, Excel, and Word) is desired.
  4. Familiarity with sales database software a plus.
  5. Bilingual a plus.


  • 5+ years of wide agricultural experience in direct or indirect sales; food or agriculture industry required.
  • Knowledge of Famous Software or similar sales database is a plus.
  • Proficiency with MS Office, in particular Excel / spreadsheets and ability to create and run reports.


  • Strong interpersonal skills with the ability to successfully interact with customers and in-house staff at all levels.
  • Ability to keep information confidential.
  • Excellent verbal and written communication.
  • Strong organizational skills.
  • Strong problem solving and analytical skills.
  • Strong skills in explaining financing and sales programs.
  • Ability to manage changing priorities and work under pressure with deadlines.
  • High attention to detail and ability to analyze and react to data changes in a highly flexible product scheduling/harvesting environment.


For more information, contact D.J. Stornetta at

Job Categories: Sales & Marketing. Job Types: West Coast. Job Tags: chain store, fresh produce, grocery, mass market, mixed veg, national, produce sales, retail, salinas, and senior. Job expires in Endless.

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